Our top 3 reasons organizations are turning to low-code/no-code platforms


When it comes to technology, the fastest to market is not always the best. With low-code/no-code, business-specific applications can be built fast, efficiently and cost-effectively. In the eyes of business owners competing in the global marketplace, that's pretty good.

Today, the acceleration of digital transformation is like tracking lightening. In a flash one technology lights up the digital sky and everyone turns to see the show. In another flash, a new version takes over in another segment, heads turn, a new show.

With low-code/no-code, the rise has been slow but the value, capabilities and the rapid time to deployment feel like a constant ray of sunlight instead of an electric storm to SMB and enterprises alike.

3 unique points that stand out with low-code/no-code platforms

Businesses have a need for unique applications made simply. Applications that help improve internal systems like CRM, inventory management, customer support, and even maintenance.

Low-code/no-code platforms have 3 unique selling points that feel like the best choice when IT teams are not an option. For Coactive, these 3 USPs are service, efficiency, and customization. 

The low cost of entry makes it an extremely viable and attractive solution to SMBs and enterprises alike. As a drag-and-drop solution, users can build functional applications without having to code, efficiently streamlining and simplifying work and making workflows more agile.

1.   The way to a customer’s heart is through your service

When it comes to customer service, the data is out there for everyone to read. Just take a look at these staggering statistics alone:

  1. By the year 2020, customer service will beat out price and product as the key brand differentiator. (Walker Info)

  2. It’s 6-7 times more expensive to attract a new customer than to keep an existing one. (White House Office of Consumer Affairs)

  3. A 10% increase in customer retention can result in 30% increase in company value. (Bain & Co.)

  4. If customers have a “very good” or “excellent” service experience, 97% of them are “very” or “extremely” likely to tell friends and family about it. (Survey Monkey)

  5. 82% of customers stopped doing business with a company after a bad customer service experience. (RightNow)

  6. Over 65% of customers say that valuing their time is the most important thing a company can do to provide good online service. (NICE)


It is often said in the tech market, that companies who do not prioritize customer service will not survive the digital transformation process. They will simply not be able to compete with companies that have, and as a result, run the risk of loosing the race.

SMBs, in particular, are at an advantage here. They are small enough to still easily show their customers they care. We have all been on the end of a telephone line talking to a multinational enterprise, only to finish the call feeling like we weren’t listened to, that the company didn’t care about us as a customer.

Coactive, and other companies who have realized this, have switched focus from quantity to quality. Now, it is all about the customer experience, and it goes further, it is also all about the customer of the customer experience.

This approach is attracting new business and fast because we have disengaged as a society from companies who cannot take the time to show they care about our custom, answer our emails, explain new concepts to us and more. 

2.   Low-code/no-code improves efficiencies which results in cutting costs 

Today's low-code/no-code platforms are all about improving productivity within a business. This leads to streamlined processes and workflows, reduced risks and smarter decisions: efficiencies!

One of the biggest bug bears for business applications is downtime. Downtime with a mission-critical application creates inefficiencies across the workforce, taking people away from important tasks. Coactive have designed an application building platform that means their application upgrades and fixes require ZERO downtime.

Some other great examples of efficiency-driven business applications include Talmundo and Acuity.

Employee training can take weeks and usually requires taking a seasoned employee away from tasks. Creating an application with training material and resources can be a more efficient way to onboard new employees. An app like Talmundo gets new employees up and running quickly.

Setting service appointments means answering interruptive phone calls or checking email throughout the day. An online scheduler, like Acuity, puts the control in the user’s hands, enabling them to schedule appointments with the business within their own agenda. It also includes a trigger to send reminder emails, leading to less forgotten appointments.

Although custom-coded applications can take weeks or even months to build and deploy, using a low-code/no-code solution speeds up the delivery and lowers the cost of development, allowing businesses to streamline processes and centralize information.

Low-code/no-code applications need little to no programming by the user, which means large teams of developers and coders are not necessary. Traditionally, building applications that use core programming languages like Java and C++ require highly skilled professionals. Development is time-consuming and costly. 

For any company, software development that isn’t off-the-shelve can be budget killing. Costs can quickly escalate because of the multiple variables like user requirements, design interface, complexity and size etc. Applications can cost anything from $15,000 to $1 million+.

But SMBs and enterprises are realizing with low-code/no-code applications built by affordable companies, like Coactive, that use tried and tested solutions but add in customization when needed, are far more achievable than ever before. Furthermore, the cost of maintaining, upgrading and fixing the application once delivered is minimal if the SMB partners with a company that has a good post-delivery care package.

3.   Customization doesn’t need to be a budget killer

Tools of the past no longer hold you back. Low-code/no-code eliminates complex coding and offers intuitive, visual creation of business applications and helps establish the level of business agility companies need to differentiate and compete in a technology-driven world.

Application development requires experimentation, frequent iteration, and collaboration between stakeholders and the citizen developer. Low-code/no-code means speed and agility in building business solutions, not to mention active involvement from the business.

With technology, project management has moved from cumbersome spreadsheets and tiresome weekly progress meetings to real-time access that keeps teams informed, customers happy and businesses moving forward rather than bogged down in minutia.

And the rise of successful but affordable apps comes down to how the developer can integrate customization. Tailor-made products have always had the reputation of being inherently expensive. But low-code/no-code application development is breaking that rule. Now, tried and tested solutions are at the core of the development process, there is no reinventing the wheel each time. This means the customer can still afford customization when it is really needed.

Our top 3 are not the only USPs

There is a multitude of unique selling points to match a business' unique needs. However a business chooses to define success, it has to keep moving forward.

Coactive looks at these 3 most fundamental business elements and tries to improve on them to help businesses compete and grow in the digital marketplace.

Keep costs down, keep efficiencies up, keep customers happy and answer their customization needs through an agile and flexible business model.