5 Benefits for your business when you go mobile
Web applications are very common today and people are used to them. From social, to online shopping, to banking to transport, we engage with applications daily. Whether you are buying a double shot espresso at Starbucks to ordering your Thai lunch from Grubhub to your Lyft ride from JFK to your board meeting, it is common now to open an app, press a couple of buttons and voila!
In the B2B world, mobile apps have been slower on the uptake than B2C, but that trend is quickly changing. It’s a big challenge to convince business owners to sign up to a mobile app solution. This is largely because they find it hard to see the value and ROI in it. Mobile responsive websites are one thing but conducting business through a smartphone or investing in data analytics is another.
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But like it nor not, having a user-friendly, mobile presence has become an inevitable requirement for all kinds of businesses. As with the examples above, we know apps are useful for ordering food, getting rides and checking the USD to EUR conversion rate, but how do apps help businesses that are in manufacturing, construction or science-related industries?
Multi-tasking business applications
Mobile applications are quickly becoming a necessary tool for increasing business revenue, and it gives competitors a run for their money. In the US alone, the average person spends over two hours (2.3 according to research) on the mobile phone daily.
As per Statista, by the year 2020, mobile apps are expected to generate $188.9 billion as global revenue. Now is the time to create business apps that make it possible for clients to do the same things that they would conventionally do when sitting in their offices.
Offer valuable solutions for customers: remotely
Let’s think outside the box.
Mobile apps have a lot of uses within a business. Apps can function to boost brand awareness, to improve customer service experiences and also perform as customer-facing marketing tools. A mobile application gives you greater visibility and the more opportunities you offer potential customers to reach you, the better off your business will be.
Solutions can be wide, robust and can be applied in endless sorts of ways. The selling point is that you have a direct link to your customer, where traditional non-mobile outreach adds a middle layer to communication. It’s estimated that by 2019, 90% of mobile data traffic will come from cloud apps.
So what is the value a mobile app can add to your business growth?
5 benefits of going mobile
The expected revenue for apps in 2016 was $88 billion. The 2020 forecast for Global app revenue is $189 billion.
With growing tech and the demand for better customer experiences (both internal and external customers) mobile apps have far greater reach and more immediate issue resolution than email or even traditional phone calls.
24/7 access. No, this doesn’t mean you’ll end up as a raging workaholic, having to be always ON your device. Actually, mobile app usage delivers greater efficiency because you can catch information and issues, for example, immediately, working to resolve the problems before they get out of hand.
Pinpoint issues in real-time. Some issues can wait, but when it comes to urgent problems, waiting can lead to failure. To the point above, there are mission-critical issues that seemingly come out of nowhere. These issues can shut down a production line or turn agile processes into slow-moving disasters. A well designed mobile app can give you real-time issues tracking for more efficient and immediate resolution.
Increase revenue. Mobile commerce increases conversions and boosts profits. Mobile apps have changed the way we deal with e-commerce. Actually, mobile apps are a must. Many of the e-commerce service providers insist you use mobile apps to make purchases. So apps are convenient and a great way to buy goods on the go.
Marketing and brand awareness. Your business can be visible to customers at all times. Creating direct marketing channels enhances your company’s recognition using a mobile app. Push notifications and reminders help you get closer to direct interactions with customers. Mobile apps also allow your business to gather relevant information about your customers so campaigns can be created to market more directly by segment.
Better user/customer experiences. Mobile applications save customers time thus enhancing user experience. Think about internal users for a moment. If you can improve internal operational efficiencies you positively impact your bottom line immediately. For mobile commerce, help desks allow customers to post their questions, orders, comments and complaints. For non-retail industries like manufacturing, facilities management, or software development, issues tracking and resolution can speed time to project completion.
Will 24/7 access into real-time problem-solving increase customer expectations and demands? Mobile app users already have high expectations. Techbeacon surveyed 3000+ mobile app users and found that they nearly 100% of apps are judged on experience and overall satisfaction.
“Real-time supply chain, smart homes and smart healthcare are no more stuff of science fiction but reality. With an increase in IoT devices and networks, the demand for feature-rich apps is also bound to increase.”
For this reason, collecting the relevant data including existing product data, usability studies, social media analytics, or market research gives the mobile app developer the data needed to meet rising user expectations.
Whether you’re B2B or B2C, the mobile app development space has been extremely competitive and it seems that if you are not with the trend, you are not on the train at all.