Digital Transformation and low-code/no-code: A match made in heaven?


We're in it. The cloud. Paperless business. Apps for anything. AI. 

Digital transformation (DX) is a mega buzzword these days, however, DX is not a new concept. Yet, after a couple of decades, many companies are still struggling with turning their businesses into organizations that have reliable, high-quality, agile automated work processes in place.

Digital transformation is about applying digital technology in all areas of a business to result in fundamental changes in how the business operates and how they deliver value to customers. To be clear, DX means taking a manual business process away, or at least mostly away from a paper or manual-based business process.

Technology is allowing people to solve old problems in new ways and as technology evolves businesses have to evolve as well or get left behind. Businesses that started before the Internet now face the challenge of transforming to compete in a digital economy

Achieving digital transformation

Companies like Porche, Deloitte and Rockwell, to name a few, reinvigorated their game plans to capture new opportunities in the digital world, allowing them to deliver an experience that their customers have come to expect.

E-commerce or large enterprise retailers are at the leading edge of digital transformation, largely because they simply don’t have the option to not transform – consumer demand to transform is unyielding. Beauty brands like Sephora, have leveraged digital projects to present a unique offering to the customer on mobile apps as well as in-store and online.

Home improvement companies like Lowes and Home Depot are using technology like AR (augmented reality) and even VR (virtual reality) to allow customers to visualize what their home would look like using specific products and designs.

Even clothing retailers are digitally transforming to better serve customers with inventory accuracy, rich communication services, even visual search features to help find similar styles in the store's product line.

It's not a change in IT

It's a change in business that includes IT. 

Our 2017 survey of 699 small and midsize businesses revealed that changing technology is one of the top three external factors impacting business goals. Using the right technologies is at the top of businesses’ biggest challenges, along with hiring the right people and controlling rising operational costs. Whether a small business survives, thrives, or closes its doors can depend on how its leadership responds to this technology change. (Source: Capterra)

With low-code/no-code platforms, building business solutions is easier and more cost effective for small to medium-sized businesses. Enterprise businesses, even with larger IT teams, are seeing the benefit of low-code/no-code application solutions.

No-code solutions support business users in developing and maintaining their own applications, where low-code simplifies the developer’s work and makes them more productive. Both approaches enable faster development at lower costs. 

The risks without DX

In most cases, a business recognizes the need to innovate and automate, but they may not have the technical resources to do so properly.  So-called “power users” create Access or Excel spreadsheets leaving critical business processes tied to non-scalable, maintainable and outdated technology.

This can lead to conflict between business units and their IT counterparts. IT may not want to, or be able to, maintain these homegrown solutions. Or they don’t have the resources available to build “proper” tools for their business.  

And so the courtship begins…

Enter the rise of SaaS solutions. Since then, technology is evolving and low-code/no-code is helping businesses keep up with this transformation.

GE (General Electric) is among the 10 per cent of companies Gartner has surveyed that is actually doing this form of transformation. The other 90 per cent are conducting various forms of "digital business optimization." This entails using digital tools to "supercharge" productivity, bolster a generation of existing revenue streams and boost customer experience. (Source: CIO)

For a business to optimize for digital transformation, the organization needs customer-focused goals, not just company or revenue focused goals. It's the customer that's driving change.

Successful digital transformation is agile DX. Agile DX creates a method to automate some parts of a business process right away, focusing first on those that require the least amount of effort and will produce the most value. Rapid iterations of the system allow for additional automation.

Coactive was created so that digital transformation can be accomplished rapidly and with ultimate flexibility (since it can be changed so quickly).

Low-code/no-code platforms, like Coactive, are helping SMBs and enterprises achieve digital transformation because each application can be customized and tailored to solve the problems that come up.

The technology match made in heaven

"The rallying cry of “digital transformation!” is almost a cliché, but that makes it no less an urgent priority. Either companies figure out how to outsmart, outpace, and outmanoeuvre their competitors with the clever, customer-focused deployment of digital technologies, or they will be marginalized—sooner rather than later." (Source: Forbes)

Low-code/no-code and the acceleration in business-specific applications is a marriage made in heaven, or at least a partnership in technology that not only brings a business to the forefront of digital transformation but leads the way in customer-centric solutions.